Masaharu Morimoto was the only Iron Chef to appear on both the Japanese and American versions of the show. He’s also a master sushi chef and owner of the Morimoto chain of high end restaurants – with over 10 locations in some of the biggest cities in the world.

In this video I’ll break down an interview he had with Munchies, and go through why he’s able to charge premium prices at his restaurants. These takeaways will help you charge more for your own products or services.

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