Poor credit scores are a significant problem in the U.S.A, with 16% of Americans having a below average FICO score (300 – 579), and another 18% having only a fair score (580 – 669). In fact, only a minuscule 1.2% out of all Americans have a perfect score.

So, why aren’t you getting more clients? How can you generate more credit repair leads for your business? That’s precisely what we’re going to teach you.

Thing is, the market for your services is absolutely massive, but it can also be one that’s prone to cynicism. Because the issue of bad credit scores is so widespread, it can be very daunting to even think about fixing it. 

Credit cards, mortgages, insurances, loans, all of these and more can have negative side effects, and people can simply not know how to solve the root issue. Here are multiple ways to reach prospects through digital marketing.

1. Use SEO on Your Website

All problems are being Googled. When your target group is looking for solutions to their bad credit score, you need to be in those top results for their queries.

Do a thorough keyword research using Ahrefs, SEMRush, or just the plain old (and free) Keyword Planner, if you don’t want to invest in more SEO-focused tools. Input longer or shorter keywords relevant to your niche, and the specific type of credit repair you do, and see what comes up.

Make sure to also check the keyword’s difficulty, monthly volume searches, and if it matches the user intent that you want. Basically, every search will have an informational or transactional intent. If your page doesn’t match what the user expects (either to learn or to convert), then that keyword’s use will be wasted.

Each page in particular must have its own keyword, meta title, meta description, unique content, proper URL structure, etc. Well-done SEO takes a bit of work and the approach is for long-term results, but it works, no question about it. In 6+ months (or less, but 6+ is a safe bet), you’ll have an influx of users for which you aren’t paying a dime.

2. Have PPC Campaigns

SEO will get you “organic” traffic, but paid ads will always be above organic results in SERP; it’s just how it works. 

By using the correct keywords or audiences for each campaign, you can laser target very specific groups of people. What’s more, you’re not restricted to one platform. Google, Facebook, Twitter, Bing, YouTube, and the list goes on; they all have a version with ads.

Setting up a campaign correctly means first of all defining your focus. What type of credit repair leads are you looking to generate? Do you dispute inaccurate information about delinquent payments? Charge-offs? Real estate short sales?

With PPC, you should never go broad on the long-term. Sure, at first, you can target more general keywords, but build negative keyword lists from there (Google). On Facebook for example, you’ll directly target an audience, not keywords. 

The technicalities differ, but the idea is the same.

3. Send Marketing Emails

man opening email on tablet device

Note that these should be marketing emails, not outreach. The difference is simple:

  • Outreach is when you want to sell your products or services or create a partnership. You want to bring the information in front of prospects that aren’t aware of your brand. It’s the “new form” of sales calls if you will.
  • Email marketing refers to a “newsletter” type of practice, where a user must agree to receive the communication. They’re a weekly, bi-weekly, monthly and so on type of approach where you’re looking to inform, build brand trust, and eventually convert.

The great thing about email marketing is that it’ll allow you to get closer to your target base on a personal level. Remember that you’re not looking to sell your services directly, not at first. 

An important part of credit repair is also educating your clients about avoiding bad credit in the future. This is a great starting point for your emailing efforts, as you can teach your audience about the elements that form a credit score. 

For example, you can have emails detailing how credit bureaus like Equifax, Experian and TransUnion create FIFO scores. Have a few pointers about payment histories, the total amount that’s owed, the individual credit history, how to get your score above 669, etc.

Similarly, you can educate people on the importance of a credit score, and how to better manage their finances so they can avoid needing credit repair. 

Show your user base that you know what you’re talking about and care about helping them; then you’ll see more success in upselling your services. 

4. Build Affiliates

Another great way to get your business in front of people that can make use of your services is to associate yourself with the relevant third parties. Think of other professionals that interact with people that might have or are likely to have bad credit in the future.

For example: mortgage brokers, pawnshop owners, real estate agents and money lenders. They only have to pass your business card to prospects, or point them to your website. Additionally, you aren’t paying anything upfront, only a commission for referred leads that convert.

5. Create Quality Content

There are many questions around the topic of credit scores, bad credit and credit repair. Make your own blog section where you create informational and SEO-friendly content about what it all means. This will organically draw interested prospects to your domain, from where you can take them down the “conversion road” with lead magnets and CTAs.

6. Ask For Reviews

You’re in a business where you help people with some of their most personal and problematic aspects. They need to see that you’re a business that’s worth their trust and investment of time and money. 

After you successfully dispute erroneous credit reports or solve fraudulent transactions that were affecting your client, just ask for a review. This is an amazing opportunity to tie in the reviews with your website as well, and boost your SEO. 

Create a Google My Business (Google Maps; you need a registered address for your business) account, and ask clients to review your business there directly. Since it’s a Google service, it’ll help your ranking that much more for Google searches.

7. List Your Business

seo concept on paper under pen and coffee mug

Known as “citations” in digital marketing, listings are an off-page SEO technique where you increase your domain rating/authority indirectly. 

By adding your business’s NAP details (name, address, phone number) to popular and established listing websites (like Hotfrog), you’re creating links to your platform for Google’s crawlers. We recommend Brightlocal or Yext for your citation needs.

If the citation’s NAP information matches your Google My Business profile, the crawlers will consider your website as “more worthy of ranking” (thanks to the citation being on a site with a high domain authority). Don’t list on any site imaginable though, as “toxic backlinks” also exist.

8. Get Other Backlinks

Citations are already backlinks, but you shouldn’t stop there. Create an outreach strategy and get in touch with other businesses and platforms from which you could use a link. It can be within a guest blog post, in a “resources” section, or even on the homepage.

Keep in mind that you generally have to pay for them.

In Need of Lead Generation Expertise?

So, now you know how to generate credit repair leads; well, a few methods anyway! If you’d rather let the pros handle it, we’re here to improve your business.

We’re able and willing to handle your SEO, PPC, CRO and outreach needs. It’s time to get you the clients and the meetings that’ll scale your business. Are you ready to begin the change?


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