Kelsey Meyer is the co-founder of Influence & Co. Influence & Co. is a tech-enabled content marketing firm that specializes in content strategy, creation and distribution to help companies accomplish their goals through content.

In this episode you’ll learn:

  • [00:50] What does Influence & Co. do for their clients?
  • [02:04] How to find niche publications?
  • [03:08] Why is I&Co not white labeling for their clients?
  • [04:13] How to go about building a relationships with niche publications from scratch?
  • [04:25] First thing to do if you want to go after a publication as an agency?
  • [06:26] How to know if a niche publication is worth it?
  • [07:07] Metrics you want to look at before publishing at a specific website?
  • [10:08] Is there a niche in which guest posting doesn’t work?
  • [12:10] How do you measure the ROI from the published articles?
  • [13:50] How to utilize your articles in the sales process?
  • [14:56] Best practices for using cold email to distribute the article?
  • [16:54] What role does content marketing play in how someone’s evaluating a company?
  • [19:05] What parts of the funnel are important for different industries?
  • [20:55] Best practices for getting quotations from your ideal companies?

Links mentioned:

Brought to you by X27 Marketing. Find us on Youtube here.

If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.


Similar Articles

16m read
7m read
11m read
16m read
39m read
1m read
3m read
1m read
2m read
1m read
1m read
1m read
2m read
2m read
1m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
1m read
2m read
2m read
2m read
1m read
2m read
1m read
2m read
2m read
2m read
1m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
1m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
2m read
1m read
2m read
1m read
2m read
2m read
2m read
1m read
1m read
2m read
1m read
2m read
1m read
1m read
2m read
2m read
1m read
1m read
2m read
2m read
2m read
2m read
2m read
1m read
13m read
2m read
2m read