UPDATE: Client has implemented these new cold emails and is getting a 10% response rate and a 3.63% meeting book rate!

OLD EMAIL:
Hello _______
I’ve read that ________ has been successful- congratulations! I’m sure that you want to continue supporting it, and I wanted to ask- are you satisfied with your current situation regarding Quality Assurance?

Currently, do you have any crucial bugs that don’t slip by unnoticed? 
Are both your developers and users satisfied? 
Are your QA reports transparent? 
Most importantly, do you get all of this for less than $30 an hour?

If you answered yes to all of these, well done! If not, then we definitely need to talk.
We are Redmadrobot, a top ranked team of self-professed geeks with a laser-focus on mobile. Our QA team has experience with companies ranging from Motorola to Verizon to Bank of America- this presentation explains our first class work at economy class prices.
We would like to offer a free pilot project to demonstrate our skills. If ensuring mobile quality is a priority for you, could we speak for ten minutes?

NEW EMAILS:
Startups: 
Subject: Hey Mike, offering free quality assurance testing – any interest?

Hi Mike,
Came across twitter and very impressed with the growth of the site so far! Congrats on the new CEO.
I’m Max from Redmadrobot, a top ranked team of self-professed geeks with a laser-focus on mobile quality assurance. Did a bit of research and noticed you didn’t have a quality assurance team for the app, is that true?

We would like to offer a free pilot to demonstrate our skills in finding bugs and improving app stability. If ensuring mobile quality is a priority for you, could we speak for a few minutes? Otherwise, happy to do a quick user test and send the results first.
Thanks,
Max

Agencies:
Subject: Hey Mike – About RedMadRobot and Dom & Tom
Hi Mike,
Came across Dom & Tom and love the straightforward process you follow – love the use of orange, and congrats on working with Priceline!

I’m Max from Redmadrobot, a top ranked team of self-professed geeks with a laser-focus on mobile quality assurance. Did a bit of research and noticed you didn’t have in-house quality assurance team for your projects.

Would love to have a quick intro meeting to talk about potential partnerships between our agencies. Also happy to offer a free pilot program or quality assurance review on any of your apps as well – normally we find places for immediate stability improvements.

Does that sound interesting? If so – I can pass over a few times for a call.
Excited!
Thanks,
Max


About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.