This is a Grant Cardone‘s book review for ‘Be Obsessed or Be Average‘. If you don’t know who Grant Cardone is, go to this video where I break down his sales calls.

Grant Cardone is one of the most aggressive, full-hustler-salesman out there.

Gary Vaynerchuk talks about the hustle but Grant Cardone has people follow him around all day as he cold calls and trains his sales people, actually hustling.

People say he’s a little crazy but it’s just his style. This is the sequel to “The 10x Rule” book where he was talking about any goal you have -10x it.

3 Big Ideas I Took From ‘Be Obsessed or Be Average’ by Grant Cardone:

This one is all about his psychology and I want to break down on this blog the 3 things that I took away from it. Go and check it out!

#1 If You Hate Your Job, Work Harder At It

In this book, Grant Cardone talks about his first real job. He was a used car salesman attached to drugs who hated his life, all the normal stuff that people write at the beginning of self-help books.

As a car salesman, he hated his job more than anything. He would go try to sell cars and he was not too successful at it and then, at some point, something clicked for him, stopped his drug consumption and decided he would double down on the thing he hated.

Cardone studied all the sales books, he studied some great cars salesmen, all the sales trainers of the past and he became a good car salesman.

It’s such an interesting thing to do, right?

A lot of Millennials, people my age and older than me, say that they want to find their ‘dream career’ to set up their lives.

All of our engagements start with an initial review of all of your agency’s marketing and sales channels along with tactical recommendations. Contact us  to get more information!

But really, the business I’m in –marketing for mobile app development companies– on paper sounds boring as shit, like something not as fun to be in, but I love what I’m doing, my love is what we’re doing! On the surface, jobs that sound like they’re boring or sound like they suck are actually good if you dig deep.

So, Grant Cardone is really onto something here, if you hate your job just study it more and double down. Especially if you see an opportunity there for you and for you family, as Grant would say.

#2 Keep Hiring, Each New Hire Creates More Revenue

Grant Cardone says that each new hire hasn’t exactly made him money but, for some reason, every time he hires a bunch of people he always makes enough revenue to more than cover them and hire the next batch of people.

He’s saying that each new hire might not generate a 10x return but in aggregate, if you hire 10 people, an empowering superstar might appear, and most likely, many people are going to be a superstar if you have a good hiring process.

X27 Marketing is an exemplary case! We hire constantly and we continue to grow; we are a team of nine now.

I’m hoping to get us up to 10 or 11 by the end of the year- our process gets better, our results go up for our clients and result also go up for ourselves too.

4 Things to Prep BEFORE you hire sales.

For instance, we hired two new sales people for cold email and cold calling, both of them are, basically, already trained up, it’s been about a week and just getting them on as many calls as possible with me and I have them all on calls together and they are getting trained.

I see each one of them getting a substantial amount of income in the future.

The 3 new hires we have doing cold email for clients are crushing it. They are sending more emails that we ever did before and their emails are actually showing results even for clients that we’ve previously written off as not being able to generate meeting for.

So, you can’t lose money on hires, it’s Grant’s point and I totally agree.

I’m seeing that now and it’s amazing. If you can afford to hire people then do it.

#3. Make of Life an Obsession

This is the thesis of the book. Do not only obsess yourself with business growth but also with your marriage, family, health, and so on.

In summary, take part in all life stages and do your best.

I think this is a very important topic which deserves more analysis. That’s why I recommend this book.

You can watch Grant Cardone’s YouTube channel or you can learn more about sales in your marketing agency with us!

About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.