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5 Ways Sales is Better for B2B Than Growth Hacking – Alex Berman

Cold Sales 5:15: min

5 Ways Direct Selling Outclasses B2B Growth Hacking

Here are 5 tips & tricks from the industry, straight from a sales pro. Alex Berman is the founder and Chairman of X27, being a co-owner in multiple other businesses.

1. Direct Sales is Faster for Testing Product Market Fit

  • Takes less time to test.
  • Doesn’t require a team or ad spend.

2. Direct Sales is Cheaper

  • Can be done in a few hours, no need to hire a team.
  • No tools needed, no need to learn anything.

3. Direct Sales is Easier to Understand

  • B2B growth hacking involves a lot of tools you have to learn (Google Analytics, Facebook Ads, Google Ads, SEO, content marketing, etc).
  • Sales needs fewer hour crunching.

4. Direct Sales is Easier to Hire For

  • Sales teams are a lot more available than growth hackers.
  • Growth hacking is a very specific skillset and hard to scale.

5. Direct Sales is Simpler

  • Hacking sales is way easier. No need to understand website analytics, ads, blog posts, social media, influencer marketing, social selling, pushing landing pages, indirectly qualifying leads, etc.
  • Direct sales involves knowing how to send an email and make a phone call. It’s a lot easier to outsource too.

Direct sales is faster, cheaper, easier to understand, easier to hire for and simpler. You can even outsource sales to us, and only hold meetings with leads to answer questions.

Under Alex’s guidance, we’ve generated over $100,000,000 in B2B sales for our clients.

About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.