Aaron Ross is the #1 best-selling author of “Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com” (called the “Sales Bible of Silicon Valley”). He cofounded PredictableRevenue.com, a software & consulting company that accelerates outbound sales, based on the Cold Calling 2.0 outbound process that added $100M+ in extra revenue at Salesforce.com. He graduated from Stanford University, lives in Los Angeles with his wife and nine children, and (usually, but not always) keeps a 25-30 hour workweek. His latest book, with Jason Lemkin, is “From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue” details the hypergrowth playbook of companies like Zenefits ($1 million to $100 million in two years), EchoSign ($0 to $144 million in seven years and acquired by Adobe), and obviously Salesforce.com, now the fastest growing multibillion dollar software company.

In this episode you’ll learn:
  • [02:50] What’s Aaron’s approach to teaching cold email?
  • [04:40] What does Predictable Revenue consultancy do?
  • [08:30] How to tackle the pain of niching down?
  • [10:40] What are the advantages of starting a consultancy?
  • [12:55] How did Aaron end up in sales consulting?
  • [15:45] How did Aaron learn to optimize outbound projects?
  • [17:10] 2 reasons why companies struggle
  • [20:10] What did Aaron write “From Impossible To Inevitable”?
  • [21:20] What were Aaron’s first hires when he was scaling his own agency?
  • [24:14] How does Aaron manage his CEO?
Links mentioned:
Brought to you by X27 Marketing. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

About The Author

post author image
Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.