Jim Koch is the founder of Samuel Adams – a craft brewer from Boston that now controls over 1% of the $100 billion global beer market. In this video I breakdown how their company started, and go over 4 takeaways you can use in your sales and marketing efforts.

About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.