No bots included. They say it’s not about how many followers you have, but who your followers really are. What if you had both? The quantity and the quality. Sean Fournier does.

Sean Fournier is a Co-Founder & Creative Director of Faction Studio. Faction Studio is a collective of designers and engineers  dedicated to helping startups gain traction and acquire funding by creating beautiful sites and functional apps.

They have worked with many startups over the years, some of which have gone on to huge success, most notably FitBit ($66M in funding—filed IPO in May, 2015), DropCam (acquired by Google for $555M) and Matcha (acquired by Apple for $15M to integrate into Apple TV).

In this episode you’ll learn…

  • what type of content does Sean create on Instagram
  • what are some strategies that gave Sean an instant boost in following
  • what is the monetary gain behind the 17k IG followers
  • how they got leads off of Instagram
  • how to promote your IG posts
  • how to target your market on IG
  • about a manual approach to interacting on IG
  • why having a bot strategy wouldn’t work
  • how to ‘steal’ your competition’s following
  • what makes a good fan on Instagram
  • why Sean following his audience is enough
  • Sean’s newest strategy for Instagram growth
  • how to keep the engagement going
  • what should agency think about when approaching Instagram

Follow Sean here:

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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.