Selling plays a crucial part in your agency’s growth. And selling isn’t always easy. Getting rejected and shut down isn’t always easy. But what if you changed your approach? In this episode you have an opportunity to learn from Brian Burns on how not to sell like a robot, but a human being. You may not need a sales script after this episode.

After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian now focuses on helping a handful of companies. Basing his approach on an exhaustive study of hundreds of eight, seven and six figure deals across several industries and geographies he works with leadership teams to help create and dominate market segments. He is also the host of The B2B Revenue Leadership Show, The Brutal Truth About Sales & Selling podcast and Sales Questions podcast.

In this episode you’ll learn…

  • how to motivate a junior sales guy
  • what is the key to selling
  • how not appear as a robot
  • what goes into a human sales person
  • how to sell B2B like a human
  • why it’s not all about the script
  • how to show them they are the main interest
  • tactical ways to create a connection
  • what days are over
  • how to create content as a salesman

Reach Brian here:

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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.