Mikael Yang is the CEO and co-founder of Manychat. ManyChat is a messenger marketing platform that helps businesses do marketing, sales, and support through Facebook Messenger without writing any code. The platform is visual, so anyone who can drag’n’drop can build a bot with ManyChat. ManyChat has grown rapidly to helping 100,000 businesses get 10x more leads and paying customers using Facebook Messenger chatbots than they do with traditional email marketing.

This show is sponsored by X27 Marketing. Get the discovery call script & questions template HERE.
In this episode you’ll learn:
  • [00:55] Mikael’s experience with 500 Startups accelerator
  • [01:36] How Manychat started in 2015
  • [03:44] Why bots are becoming more popular
  • [04:33] How to handle customer support using bots
  • [05:31] How is Manychat’s team currently structured
  • [09:33] Why messenger bots are popular in all industries
  • [17:10] How is Manychat getting their customers
  • [18:17] What’s Mikael’s approach to marketing
  • [23:00] What did Mikael do before he created Manychat
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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.