Patrick Lee is the co-founder and former CEO of Rotten Tomatoes, a leading entertainment website focused on movie reviews and news and one of the top 500 most trafficked sites in the world. Sold to IGN Entertainment June 2004. He’s also the co-founder of Hobo Labs, his current focus, where they make guild-based casual mobile games. In the past he also co-founded and ran Design Reactor, an internet marketing firm focused on the entertainment industry. Clients included Disney, ABC, Warner Bros., and Artisan Entertainment, among others.

This show is sponsored by X27 Marketing. Get the sales and service agreement (free client contract template) X27 Marketing uses to close business HERE. [$1,000 value]
In this episode you’ll learn:
  • [01:30] What goes into a good mobile game
  • [02:03] What is surprising about launching a mobile game
  • [03:25] What is Patrick most passionate about
  • [05:35] How did Patrick secure an investment for his business
  • [06:10] How to think about growing a company
  • [08:00] How did Patrick get Disney as a client
  • [15:00] Why Patrick never pursued a career in entertainment
  • [16:10] How Patrick manages risk at his current company
  • [18:20] How to know when to move on
  • [20:57] How to test business concepts
  • [23:30] How to communicate the vision to your employees
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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.