In 2004, Rand Fishkin, co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, he left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he mostly likes to hang out with his wife, Geraldine, and eat pasta.

This show is sponsored by X27 Marketing. Get the sales and service agreement (free client contract template) X27 Marketing uses to close business HERE. [$1,000 value]
In this episode you’ll learn:
  • [01:14] What is SparkToro
  • [04:30] How did Rand approach starting SparkToro
  • [08:00] How will Rand finance the company
  • [12:09] What does Rand think about growth assumptions
  • [13:46] What caused Rand to raise a second round of funding at Moz
  • [16:15] How is Rand planning to market SparkToro
  • [18:27] How to choose between improving your marketing and your product
  • [19:57] How to shift between different business mindsets
  • [21:10] Dealing with customer feedback
  • [23:40] How is Rand choosing what to work on
Links mentioned:
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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.