I had a couple cold emails in a row where a client agreed to schedule meetings, and then would not book a time when I sent over the calendar invite.

Luckily, I found the solution.

If people are interested in your emails but they don’t schedule meetings, you’ll want to check out this video.

Step #1 – Set a goal to Schedule Meetings

The first thing you need to set is the goal of the meeting. In our example, we wrote that we want him to get more clients so we are going to set up a quick call. We also talked about the marketing services we provide at x27marketing.

He said “Yeah, let’s talk”; so the goal for the meeting is set and now I want to schedule a meeting on their actual calendars.

I got back with the standard response, here’s the script you can pull as well:

I aggressively pointed out something where he’s failing, like marketing. So his agency only has 29 Twitter followers.

Then I pointed him directly to my calendar and nothing happened.

Due to his silence, I sent him a value-added video and then I pointed him to another follow-up. He answered back but still wasn’t booking.

Step #2 – Set a Specific Time

What I found, again and again, is when this happens, literally all you have to do is suggest a specific time.

Finally, I managed to schedule the meeting.

So go today into your emails and if there’s anybody on your old email chains that have gone cold after you’ve sent the calendar link DO THE ABOVE.

Let me know how it went for you in the comments, I want to see your meeting book rates skyrocket!

Thanks for reading this post, I’m Alex Berman.

If you need support for your agency marketing, check out x27marketing.com

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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.