Learn how Steli Efti evolved in his approach to cold emailing or how has cold emailing evolved as an outreach technique. What are some things he thought he had right that he now knows were wrong?

Steli never hired a salesperson that did sales in the past. Listen to learn about 2 amazing strategies Steli uses to add amazing people to his fast growing team at Close.io.

Steli is CEO and Co-Founder of Close.io (a platform that makes calls, sends emails, and conveniently automatically tracks all activity) and ElasticSales, where he helps thousands of startups succeed in scaling their sales efforts.

Find Steli here:

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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.