One question I’ve gotten for a fair amount of time for some reason is: ‘What did you study in school?’

I did go to college, I went to ‘Florida Gulf Coast University’ in Naples, Florida and I did study marketing.

When I say that people are like ‘Oh, you did study marketing and now you are actually doing it right now!’.

Well, the thing is that I didn’t really learn anything in school worth learning.

The entire time I was in school, at least for the senior and junior year, I did a lot of bike riding and listening to audiobooks, marketing books, anything from branding to the business side. And then the normal business self-help books that everyone likes to read about.

That’s basically where I got my college education and then I would pop into class to take tests and that’s it.

If you need help on marketing for you digital agency, feel free to contact us and we’ll me happy to help!

I really could’ve studied anything from history to political science and still learn all this stuff about marketing.

I don’t think college is necessary and I don’t think education is necessary.

When we hire we never look at people’s education, I really don’t.

I’ve been in startups in the past that only hire from Ivy League and somehow I was able to sneak into that but I don’t think it makes a better company.

Those ‘Ivy League’ companies are doing any better than other companies whose founders were high schoolers.

Actually, one of the most successful companies were started by somebody that never even went to college.

So, I don’t think education matters too much. I did study marketing, if you’re wondering, I have a bachelor of science in that.

The marketing you learn in school is very different than the marketing that works now.

We didn’t have social media classes, we didn’t really learn anything about how advertising work right now.


All of that had to be learned in the field, and really marketing didn’t start to click for me until I started actually applying it to clients.

If you think about getting into marketing and you are on the fence about skipping college, I suggest to skip it and start working.

If you’re in college and studying marketing, read a bunch of books and start working as soon as possible.

It doesn’t matter if you’re still in school because what you learn in college is not going to serve you at all.

Just for the end, I’d like to show you a little bit of information about the education of Millennials.

The Habits of Highly Successful Millennials

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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.