It’s important to learn how to write cold emails that work if you want your customers to take you seriously, besides that there are a ton of other tweaks you can add to increase the number of responses you get on your emails.

How to write cold emails that work

This video goes over 4 things to test inside the cold emails you write, and some sales tactics on how to A/B test and increase the positive response rate and conversion rate of every cold email you send.

It took a lot of optimization and testing to get 80% open rate, 30% response rates, and 2-3% percent meeting book rate for our clients.

Keep in mind that these are for directly B2B, not mass MailChimp emails for B2C companies so these are customized B2B cold email strategies coming at you right now.

1. Subject Lines

Using their first name (of the company you’re pitching) in the subject line you can ask a very detailed question or you can go super generic.

Basically, a subject line is the first thing you’re going to see in their inbox so you want to make sure that it’s getting open.

This is going to be the number one driver to getting your email opened.

Here’s a video I did recently that goes in depth on the four different types of subject lines you can use to get insanely high open rates which you should probably check out.

2. First Lines

Basically, the first line of an email is what someone reads after the subject line. It is usually used to give the context of how you found their contact info and then transition it smoothly into the actual email itself.

So, what are some things you can test?

You can try a super personalized first-line, something that’s super generic, you can refer to something about their business, you can call up things about their Twitter or their Instagram, etc.

So here are some specific examples of good first lines you can use.

This first line is business specific, it calls out something about the company that is growing and then also has the

personal element. So we are calling something specific about the videos that were posted.

This one’s generic, it’s quick, but it gets to the point. When they read this email the contact at Neo knew where we found his contact info.

Now our last example of first lines.

This is very company specific and very targeted. This line could not be sent to a thousand companies, it had to go directly to autopilot and that is something we’re testing in your emails.

3. Your one sentence pitch

The one sentence pitch basically tell somebody what you do in the email in one or two quick sentences.

What you want to test here is the framing. When you’re sending hundreds of emails or even when you sending 50 emails, you can test different positions for your company and see which one gets the most responses

So here are some examples of good pitches.

This is multiple sentences but it’s very relevant to enterprise level companies so you might wanna try a long pitch as well.

Here’s another one:

So this one gives a specific marketing idea for that client and then jumps into the pitch which is pretty much copy/paste to everyone in that target.

So you might want to try giving specific ideas in the actual emails itself. Now the last one:

This is clearly pointing out the ROI if you work with us to make another $45,000 per customer and you’re talking about how you’ve worked at another email marketing company.

So this is a very specific type of ROI driven pitch that you can test in your emails.

4. The Call to Action

Call to action is basically the thing that you want users to do after reading your email. A couple things you can test are:

  • End with a question mark over the
  • Ending with a statement basically being very direct, sending on your calendar booking app
  • Being very hands off, “you might wanna meet, you might not, but here I am”.

You can test all of that stuff. Here are some examples of good CTA:

That was a very simple one.

Or you can also try:

This is more for competitive industries you might not want to hop on a call immediately, so you can test any of those or make up your own as well.

So this was How to write cold emails that work post, hope you found it useful for your own emails!

I’m Alex Berman, see you later!

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About The Author

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Alex Berman is the founder and chief content creator of X27 Marketing. He is passionate about promoting efficient B2B lead generation channels and executing on data-driven strategies for his clients.